The beauty industry in Japan is big. Seriously big. Japan is second only to the US as the largest market for cosmetics in the world, a market that is worth approximately ¥1.4 trillion per year. It’s all about looking good and looking after yourself.
Sugamo (巣鴨) is a neighborhood in Toshima, predominantly a shopping district, selling market goods at very cheap prices for the older generations. I read somewhere that it's 'the Harajuku for elderly ladies'!